GRAPHIC ELEMENTS

Graphic pairing metrics with related icons, counts and measures.
Icons paired with a section header and short paragraph providing an overview of a project.
Icon array representing the statistic one in three participants preferred texts to face-to-face interactions.
Icons used in a table of contents to indicate each section of a report.
A display of using icons paired with text Icon to summarize key points. A short paragraph explains components of a community intervention. Underneath, six icons with captions are arranged in two rows.
Impactful Statistic Graphic with large, emphasized text reading “Volunteers collected 3,113 pieces of tobacco litter from city parks in September.” To the right, a hand holds a clear plastic jar with an orange lid filled with cigarette butts.
Grid of indicator symbols illustrating stages of progress toward a goal, using check boxes or colored dots

WHY USE GRAPHIC ELEMENTS?

Graphic elements like icons, impactful statistics and indicator symbols add a lot to any fact sheet, social media post, or report. They draw attention, provide visual cues, and aid comprehension. 

Icons - Using icons along with text or data lures the eye, helps viewers identify the topic, and provides a bit of white space and visual interest. 

Impactful Statistic - Pairing a startling number or percentage with an eye-grabbing image can make your key message harder to forget. 

Indicator Symbols - Indicator symbols such as up/down arrows or colored  dots are typically used in dashboards to indicate progress toward some kind of benchmark. They provide a quick measure of how things are going -- at a single glance. 

 

Download Template DOWNLOAD TEMPLATE

What’s included in this downloadable Excel file:
examples and instructions for using icons, icon arrays, icons in narratives, icons in tables, impactful statistics and indicator symbols in your data visualizations 

 

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